Initially, hundreds of titles will be available with more films to be added on a regular basis. Rental prices for HD content will range from 500-1000 yen while those for SD content will range from 350-700 yen. In addition to Sony 2010 and 2011 network-enabled BRAVIA TVs "Video On Demand powered by Qriocity" will become available across a variety of Sony's network-enabled devices.
The service started in April 2010 and also became available in France, Germany, Italy, Spain and the U.K. in November 2010. In addition, as the next extension of services 'powered by Qriocity,' "Music Unlimited powered by Qriocity," a new, cloud-based digital music service debuted in U.K. and Ireland in December 2010.