"While various aspects of 4K broadcasting have been built and tried before, this trial will be a first in terms of the scope of production for live sports production," said Mark Grinyer, Head of Business Development - 3D, 4K & Sports at Sony.
During the tournament, Sony will be stationed at the Belo Horizonte ground. The Sony and FIFA team will produce 3 matches utilising the first purpose-built 4K mobile production unit supplied by the UK-based production company Telegenic. By testing the full workflow, Sony will have the opportunity to determine the precise skillsets, staffing and technical requirements to ensure the best possible experience for viewers.
4K provides 4 times the resolution of HD and is already widely deployed in cinema production and cinemas equipped with Sony 4K Digital Cinema projectors.