SiriusXM and Pandora today introduce Pandora NOW, an exclusive listening experience across both platforms, leveraging Pandora's listener data with SiriusXM's curation expertise.
Created for both SiriusXM subscribers and Pandora listeners, Pandora NOW has been designed to offer access to popular and fast-trending music.
For SiriusXM listeners, Pandora NOW will be presented as a new curated channel (Channel 3), while Pandora users can experience Pandora NOW music as an interactive station with song skipping and thumbs up/down rating, or as a continually-updated playlist for Pandora Premium subscribers.
The music played on Pandora NOW will showcase the most listened to new music on Pandora across all genres, including Pop, Hip Hop, R&B, Dance and Latin. Pandora NOW will launch on Thursday, April 4 on both platforms.
SiriusXM subscribers will be able to listen to Pandora NOW (Ch. 3) on SiriusXM radios, and those with streaming access can listen online, on-the-go with the SiriusXM mobile app, and at home on a variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, PlayStation, Roku, Sonos speakers and more.
Pandora users can experience Pandora NOW as an interactive station for ad-supported and Pandora Plus listeners, or as a curated playlist for Pandora Premium subscribers on both the web and Pandora's mobile app.