The ICC 4K LCD TV 60" prototype integrates the ICC visual creation technology developed by I-cubed, with large-screen, high-resolution LCD technology nurtured in the development of Sharp AQUOS TVs. This involves not merely enhancing the image quality in video signal processing. Rather than that, a new signal processing technology combined with panel control technology reproduce the "cognitive" process by which the human brain interprets light stimuli as natural scenery or an object using a TV video display to re-create the equivalent light stimuli. Landscapes in perspective, the realistic appearance of human figures, textures, etc., are displayed on the screen with a true-to-life quality approaching that of the real world.
Sharp claims that the technology used in its approach isn't just a conventional super-high-definition technology involving up-conversion and noise reduction. The idea is that it giveas the viewer a sense of perspective, three-dimensionality, and texture that's much more similar to the natural world.
"For example, nowadays, we have HD broadcasting and 4K monitors. What super-high resolution technology does is up-convert from HD signals to 4K signals, with the goal of reproducing electrical signals captured using a 4K camera if there isn't any 4K content. Even if that is achieved 100%, the electrical signal is only 4K. We'd like you to see that we're creating pictures with an optical signal instead of an electrical signal," Sharp said.
Sharp and I-cubed will continue to co-develop this technology, with the aim of achieving a practical version next year.
At the same show, Sharp exhibited an 85-inch Super Hi-Vision (SHV) LCD display that supports a resolution of 7,680 x 4,320 pixels. Super Hi-Vision features approximately 33 megapixels, or 16 times the resolution of HDTV.
Developed jointly by Sharp and NHK, the LED backlight LCD features a brightness of 300cd / m2, a pixel pitch of 0.245mm, and a gradation of 10bits 10 bits for each RGB color.