Samsung's move could help the company prove to consumers it can innovate as effectively as its U.S. competitor - Apple. Samsung will hire its own staff to demonstrate new features on the upcoming Galaxy S4 phone, and show how content can be transferred to its smart TVs, laptops and tablets, said Ketrina Dunagan, vice president of retail marketing for Samsung Mobile's U.S. unit.
Apple has more than 400 stores around the world, with 150 outside the U.S. The company also sells its products in dedicated sections at about 740 big-box Best Buy stores.
Sony, Hewlett-Packard and others in the past have been using Best Buy and other retailers to offer in-store demonstration kiosks.