Compared with the conventional LCD panels that use back light unit (BLU) and have 5% transparency, Samsung claims that its transparent LCD panel boasts a transparency rate of over 20% for the black-and-white type and over 15% for the color type.
The transparent LCD panel has a high transparency rate, which enables a person to look right through the panel like glass, and it consumes 90% less electricity compared with a conventional LCD panel using back light unit. That's because a transparent LCD panel utilizes ambient light such as sun light, which consequently reduces the dependency on electricity for generating power.
Also, Samsung's transparent LCD panel maximizes convenience for consumers by incorporating the High Definition Multimedia Interface (HDMI) and the Universal Serial Bus (USB) interface.
Transparent display panels have endless possibilities as an advertising tool, which can be applied to show windows and outdoor billboards or used in showcase events.
Younghwan Park, a senior vice president of Samsung Electronics LCD Business, said, "Transparent displays will have a wide range of use in all industry areas as an efficient tool for delivering information and communication. With the world?s first mass production of the transparent LCD panel, Samsung Electronics plans to lead the global transparent LCD market by developing various applications."