Under the agreement, Matsushita will take a lead in developing new PDP panels. Pioneer will share with Matsushita the companys proprietary PDP-related technologies. Under the new structure, Pioneers PDP R&D team will be transferred to Matsushita.
Matsushita will be also in charge of PDP panel production. The company will start volume production of the newly-developed panels in June. Matsushita will then supply the new panels and modules to Pioneer in time for Pioneers own branded new PDP productsscheduled for launch in the fall of 2009. Matsushita will then integrate the same technologies in their own TV receivers for later release.