Mr. Ryan Chen, General Manager of Digital TV BU at MediaTek Inc., said, "One of the competitive advantages for MediaTek is that many core technologies could be applied cross product lines. For example, with the increasing demand of various format of multimedia, enabling related applications becomes a required feature for consumer electronics devices. MediaTek develops multimedia solutions, such as coding and decoding technologies, can be used in TV, Blu-ray DVD/DVD player, and handset products. As a result, it can maximize the economic scale on the investment of leading technology development. With this IP convergence and cross-product synergy, MediaTek is able to deliver reliable yet cost-effective IC solutions."
Besides, MediaTek has developed the WW Common Platform solution that supports all the global digital TV standards, such as ATSC in North America, DVB in Europe, DTMB in China, and SBTVD in Brazil. With MediaTek Worldwide common platform enabled, TV makers can enjoy a much simplified system design process, as well as high flexibility of design customization. It can reduce customers R&D resources so they can focus on more advanced technology development and product differentiation.
Mr. Ryan Chen, General Manager of Digital TV BU at MediaTek Inc., further stated, "As consumer electronics industry is entering the digital convergence and internet-enable era, the system is getting more and more sophisticated. For example, TV and Blue-ray DVD products need to equip built-in Internet or 3D function. To lead the trend, TV manufacturers starts investing more resources on advanced technologies. Striving to serve as the best strategic partner, MediaTek keeps providing industry-leading TV SoC solutions which enable the best visual experience ever."