As a late comer in the market of low power processors for portable devices, Intel has been trying to expand its presence in the mobile technology industry. The company has been improving the performance and energy efficiency of its "Atom" and "Core" processors and has also embraced Google Android, with the hope that it will convince more device makers to use its chips in their products.
Lee Hee-sung, manager at Intel Korea, has hinted at launching a full-scale promotional campaign to push leading consumer electronics firms including LG Electronics to buy its Atom processors.
"Intel is strongly requesting Samsung and LG Electronics to use our processors for their smart devices and I can say the chances are very high," said Lee in a recent meeting with reporters at its office in Yeouido, Seoul.
In a strategy to further expand its partnership with Samsung, Intel has been also reportedly increasing the number of Intel's Atom-branded chip engineers in Korea this year. Sources told the Korea Times that most of them were working for Samsung-related projects.