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HTC To Offer Large Smarphones, Focus on Emerging Markets

HTC To Offer Large Smarphones, Focus on Emerging Markets

Smartphones Feb 4,2013 0

HTC Corp will focus more towards emerging markets and offer lower priced phones in China this. At the same time, the company will release phones with screens larger than 5 inches. The annoucnements were made by HTC on Monday during a conference call for investors.

The Taiwanese company gave a disappointing outlook for first-quarter revenue, saying it would be flat to 17 percent lower than in the previous three months.

HTC Chief Financial Officer Chang Chia-Lin said that HTC plans to rely on developed markets for most of its revenue and in China has focused on mid- to high-end models, priced less than 1,000 yuan ($160.)

HTC also plans to release smarphones that have larger than 5 inces displays.

"We will not limit ourselves to below five [inches]," said Chia-Lin Chang. "We will have a more exciting product lineup in the coming months. You will see."

Chia-Lin Chang did not disclose details about HTC's upcoming falgship phone, code-named "M7". Expected to be launched in the middle of this month in New York and London, it could give the company a first-mover advantage of a few months on features such as higher-resolution cameras.

Tags: HTC
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