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Google Announces Auction Results for Android Search

Google Announces Auction Results for Android Search

Smartphones Jan 9,2020 0

Google has announced the results of an auction process to find alternative search engines for Android users.

Rival search engines bid to be included on a list of four, with users picking the one they want as their default. in the EU.

The change was demanded by the European Commission, which found Google was abusing its monopoly by tying Android-powered phone and tablets into its own search engine. It also issued Google with a record $5bn fine.

Starting from March, new Android customers will be given a choice of four search engines to use as a default on their phones and tablets.

Microsoft's Bing came in dead last, behind DuckDuckGo, Info.com, and several local choices.DuckDuckGo will be the most frequently offered alternative, while Microsoft's Bing will be offered as an alternative in the UK only. Google will always be on the list. Other search engines that will now appear to users include GMX, Info.com, Qwant, Yandex and PrivacyWall.

DuckDuckGo will be shown in the highest position on the screen in 29 of the 31 countries. Info.com came in second, with 16 second-place finishes. And then there were local choices, like GMX, PrivacyWall, Qwant, Yandex, and others:

Choice Screen Auction Options

Period March 1, 2020 - June 30, 2020


Country Winners
Austria DuckDuckGo, GMX, Info.com
Belgium DuckDuckGo, Info.com, Qwant
Bulgaria DuckDuckGo, Info.com, PrivacyWall
Croatia DuckDuckGo, Info.com, PrivacyWall
Czech Republic DuckDuckGo, Info.com, Seznam
Denmark DuckDuckGo, Givero, Info.com
Estonia DuckDuckGo, Info.com, Yandex
Finland DuckDuckGo, Info.com, Yandex
France DuckDuckGo, Info.com, Qwant
Germany DuckDuckGo, GMX, Info.com
Greece DuckDuckGo, Info.com, Qwant
Hungary DuckDuckGo, Info.com, PrivacyWall
Iceland DuckDuckGo, Info.com, PrivacyWall
Ireland DuckDuckGo, Info.com, PrivacyWall
Italy DuckDuckGo, Info.com, Qwant
Latvia DuckDuckGo, Info.com, Yandex
Liechtenstein DuckDuckGo, Info.com, Qwant
Lithuania DuckDuckGo, Info.com, Yandex
Luxembourg DuckDuckGo, Info.com, Qwant
Malta DuckDuckGo, Info.com, PrivacyWall
Netherlands DuckDuckGo, GMX, Info.com
Norway DuckDuckGo, Info.com, PrivacyWall
Poland DuckDuckGo, Info.com, Yandex
Portugal DuckDuckGo, Info.com, Qwant
Republic of Cyprus DuckDuckGo, Info.com, PrivacyWall
Romania DuckDuckGo, Info.com, PrivacyWall
Slovakia DuckDuckGo, Info.com, Seznam
Slovenia DuckDuckGo, Info.com, PrivacyWall
Spain DuckDuckGo, Info.com, Qwant
Sweden DuckDuckGo, Info.com, PrivacyWall
United Kingdom Bing, DuckDuckGo, Info.com

Note: Google will be an option in all countries.

Bing’s share of the mobile search market is less than 1 percent, which is, granted, higher than that of DuckDuckGo (.20 percent). Google currently owns about 90 percent of this market.

The search engines on offer will vary for each EU country but the process has been the same, with each rival search engine telling Google how much it is willing to pay. The three highest bidders are then shown to users. The auction will be repeated every four months.

Tags: androidsearch enginesbingGoogle SearchDuckDuckGo
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