Among those questioned below the age of 40, 41 percent picked Sony's PS4 versus 27 percent for Microsoft's Xbox One, according to a Reuters/Ipsos poll conducted from Sept 23 to Sept 27.
In additoion, 64 percent of total respondents said they would not buy any new game hardware at all this season, when posed with choices ranging from the Xbox and PS4 to Nintendo's 2DS and Valve's Steam Box.
Microsoft has been heavily critisized for its initiall plans to set restrictions on used games and require an Internet connection to play. After many complaints, the company reversed its policies in June. Sony has touted support for used games and offline gameplay at industry events. And the PS4 comes $100 cheaper.
The $399 PS4 and $499 Xbox One are scheduled to hit store shelves from mid-November.