Facebook is expanding its Audience Network so publishers and developers can show ads to everyone - third-party apps and websites , and not just to users logged into its social networking service. Facebook introduced Facebook Audience Network two years ago to help publishers and developers support their services by showing relevant ads to people who visit their websites and apps. In the past, Facebook has only shown ads in these places to people who have Facebook accounts. With the expanded features, publishers will be able to deliver ads to anyone.
Facebook stressed to say that it is offering everyone controls over the ads they see, including tools to opt out of online interest-based advertising. Those who have an account can do this directly from their Facebook settings.
Facebook users can also edit their ad preferences to tell Facebook if they want to see ads based on specific interests, like travel or television. Starting today, Facebook users can opt out of seeing ads on apps and websites not offered by Facebook based on their ad preferences. USers can do this by visiting their Facebook settings or tapping the AdChoices icon next to an Audience Network ad.
Facebook, which has more than 1.6 billion users, generated more than 80 percent of its $5.20 billion ad revenue from mobile ads during the first quarter.