Users can send the cards or Facebook Credits to their friends through Facebook's Gifts product. Once a card is purchased, the friend is alerted. A few days later, the friend receives a card in the mail. Users can keep track of the balance online. One card works with all of the retailers and can have multiple balances. The balances can be monitored on Facebook mobile apps.
Facebook said the ability to send a Facebook Card gift would roll out gradually to people in the US.