BeQuiet Jubiläum Banner 970x90
Breaking News

Razer unveils the Viper Mini Signature Edition – a magnesium alloy gaming masterpiece CORSAIR Launches New VENGEANCE a8100 and i8100 Gaming PCs and New Component Products for PC Builders Sonos and Amazon to expand access to voice control with Alexa on Sonos devices Samsung announces new S23/Plus/Ultra series and New Galaxy Book3 Ultra PS5 Beta Introduces Discord Voice Chat, VRR support for 1440p, and more

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

China Smartphone Market Posts Largest Decline Ever

China Smartphone Market Posts Largest Decline Ever

Smartphones May 8,2020 0

According to the IDC, smartphone shipments in China stood at 66.6 million units in the first quarter of 2020, a 20.3% decline from 83.6 million units a year ago.

This marked the largest decline ever in China as the market was hit by both supply chain disruptions and a demand slump due to lockdowns and the COVID-19 pandemic.

“February was the trough of the quarter before the market started its recovery in March, both in terms of production and demand,” says Will Wong, Research Manager for Client Devices at IDC Asia/Pacific. Wong adds, “Nevertheless, demand will still be under pressure from the global economic downturn. The market is only expected to achieve annual growth in the fourth quarter as the global COVID-19 situation hopefully improves and 5G products reach a lower price range."


China Smartphone Market, Top 5 Company Shipments, Market Share, and YoY Growth, Q1 2020 (shipments in millions)

Vendor

2020Q1 Shipments

2020Q1 Market Share

2019Q1 Shipments

2019Q1 Market Share

YOY Growth

1. Huawei

28.4

42.6%

29.7

35.5%

-4.4%

2. vivo

12.0

18.1%

16.0

19.1%

-24.5%

3. OPPO

11.8

17.8%

14.1

16.8%

-15.8%

4. Xiaomi

7.0

10.6%

10.6

12.7%

-33.8%

5. Apple

5.1

7.6%

5.8

6.9%

-12.2%

Others

2.3

3.4%

7.6

9.0%

-69.9%

Total

66.6

100.0%

83.6

100%

-20.3%

Source: IDC Quarterly Mobile Phone Tracker, 2020Q1

2020 Q1 Top 5 Smartphone Vendor Highlights

Huawei achieved the best performance among the top 5 vendors mainly due to its early price promotions on Huawei's Mate 30 and P30 series, along with significant price cuts on Honor's V30 and 9X series. Furthermore, its tablet and notebooks helped to attract foot traffic to its offline stores as consumers sought the devices for work at home and online learning.

vivo‘s online-focused products like iQOO and the Z and U series helped to enhance its online channel footprint, especially during the COVID-19 lockdown period. vivo also continued to focus on the 5G market by launching a mid-range 5G model, Z6, to penetrate the US$200<400 segment.

OPPO maintained its spot in the third place after slipping to the position in early 2019. Its mid-range Reno 3 Young model helped the vendor penetrate the lower-end 5G segment, while its Find X2 Pro model was launched to test the water in the >US$800 segment.

Xiaomi experienced a supply shortage for its Redmi series in the first half of the quarter. Nevertheless, the vendor was able to launch the MI 10 series by mid-February that aimed to target the high-end segment and differentiate between MI and Redmi brands.

Apple suffered a larger impact this quarter as its factories resumed production more gradually than the competition. Furthermore, the closure of its offline stores for more than a month resulted in around 60% of its shipments happening in the eTailer channel.

In China, a total of 23.8 million 5G smartphones have been shipped since 2019Q3, while ASPs (average selling prices) have been brought down to less than US$600. By 2020Q1, more than one-fifth of smartphones were shipped with 5G connectivity – with Huawei accounting for more than 50% of the share. Nevertheless, more competition is expected as other vendors continue to bring more affordable 5G products to consumers.

Tags: smartphonesChina
Previous Post
SCHOTT Introduces the Xensation Flex Glass for Foldable Displays
Next Post
New KINGMAX JoyBuds511 TWS Bluetooth Earbuds Come With Dual microphones and Noise Reduction Tech

Related Posts

  • TSMC Does Not Accept New Orders From Huawei: Nikkei

  • Chinese Government Injects $2.2 Billion Into Chip Firm SMIC

  • Goke Microelectronics Introduces the 311C-Y SSD Based on Yangtze Memory's 64-Layer TLC Flash

  • Chinese UOS Operating System Available for Free Download

  • U.S. Wants to Cut Huawei Off From Chip Suppliers

  • FBI and CISA Warn Against Chinese Targeting of COVID-19 Research Organizations

  • POCO F2 Pro Smartphone Released

  • LG Electronics' 'Wing' Smartphone Said to Have a Swivelling Display

BeQuiet Jubiläum Banner 300x600

 

Latest News

Razer unveils the Viper Mini Signature Edition – a magnesium alloy gaming masterpiece
PC components

Razer unveils the Viper Mini Signature Edition – a magnesium alloy gaming masterpiece

CORSAIR Launches New VENGEANCE a8100 and i8100 Gaming PCs and New Component Products for PC Builders
PC components

CORSAIR Launches New VENGEANCE a8100 and i8100 Gaming PCs and New Component Products for PC Builders

Sonos and Amazon to expand access to voice control with Alexa on Sonos devices
Consumer Electronics

Sonos and Amazon to expand access to voice control with Alexa on Sonos devices

Samsung announces new S23/Plus/Ultra series and New Galaxy Book3 Ultra
Smartphones

Samsung announces new S23/Plus/Ultra series and New Galaxy Book3 Ultra

PS5 Beta Introduces Discord Voice Chat, VRR support for 1440p, and more
Gaming

PS5 Beta Introduces Discord Voice Chat, VRR support for 1440p, and more

Popular Reviews

Withings Thermo Wi-Fi-connected temporal thermometer

Withings Thermo Wi-Fi-connected temporal thermometer

EnGenius ECW230 Access Point

EnGenius ECW230 Access Point

Withings Body Plus Scale

Withings Body Plus Scale

Withings Sleep Analyzer

Withings Sleep Analyzer

Noctua NH-D12L CPU Cooler

Noctua NH-D12L CPU Cooler

EnGenius ECW230S AP

EnGenius ECW230S AP

Scythe Fuma 2 CPU Cooler

Scythe Fuma 2 CPU Cooler

be quiet! Pure Rock 2 FX

be quiet! Pure Rock 2 FX

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed