CinemaNow, the result of the previously announced strategic relationship between Sonic Solutions and Best Buy, will be powered by the RoxioNow technology platform. Best Buy owns the legal rights to the CinemaNow trademark, and will use it going forward to market the service to consumers who will have the ability to buy or rent from a library of content, including new release movies and TV shows, with no subscription required.
The platform will also allow customers to access their content on a wide range of Internet-connected devices from multiple manufacturers. The initial product launch, which is expected to be followed by an improved and updated version later this year, will allow customers to browse, search and purchase premium content through a user interface, and will deliver enhanced playback technology.
The first update to the CinemaNow service is expected to release on select devices later this year and will include an advanced user interface and expanded video playback features.