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Retail Rivals Amazon and Best Buy Enter Exclusive Partnership to Offer New Fire TV Edition Smart TVs

Retail Rivals Amazon and Best Buy Enter Exclusive Partnership to Offer New Fire TV Edition Smart TVs

Consumer Electronics Apr 18,2018 0

Best Buy partners with rival Amazon.com to sell the Amazon Fire TV Edition in the United States and Canada.

As a first step in the partnership, Best Buy will launch more than ten 4K and HD Fire TV Edition models from Insignia and Toshiba, beginning this summer.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level," said Jeff Bezos, Amazon founder and CEO. These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. We could not have a better partner in this endeavor."

The newly designed smart TVs come with the Fire TV built-in, bringing together live over-the-air TV and all your streaming content into one location. Connect any HD antenna and use Alexa to search for and watch broadcast TV, or choose from a catalog of streaming TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu, and many more. Fire TV Edition includes a Voice Remote with Alexa, making it easy to launch apps, search for TV shows, play music, switch inputs, control smart home devices, and more. It can also be paired with any Echo device allowing you to use your voice to control your TV with Alexa.

Fire TV Edition continues to improve even after your purchase, with more new Alexa skills, software features, and applications added regularly.

Beginning this summer, Fire TV Edition smart TVs will be available exclusively in Best Buy stores, on BestBuy.com, and for the first time, from Best Buy as a third-party seller on Amazon.com. The new Fire TV Edition smart TVs will be available for purchase in Canada later this year.

Tags: AmazonBest Buy
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