Samsung Electronics celebrated the launch of the Samsung Experience Shop today with the grand opening of their newest location in New York’s Union Square Best Buy store. The event marks the beginning of a rollout of the Samsung Experience Shop, which will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. by early summer. This retail concept allows customers to explore, purchase, activate and service the portfolio of Samsung mobile products and accessories, including the Galaxy S 4 that launches starting April 27.