The new names will be effective on September 1, 2007, Digitimes.com reports. With a spin-off project, Qisda is expected to turn profitable in 2008, said KY (Kuen-Yao) Lee, chairman of BenQ.
Qisda will mainly focus on LCD monitors, projectors, MFPs (multi-function peripherals) and handset ODM/OEM businesses.
BenQ will be a wholly owned subsidiary of Qisda and will keep BenQ as its brand name. The own-brand product lines will remain the same as now, covering wireless communication products, mobile phones, LCD monitors, LCD TVs, Joybook notebooks, optical storage products, MFPs and scanners, the company said.