iPhone 7 & iPhone 7 Plus
Apple's iPhone 7 and iPhone 7 Plus feature new advanced camera systems , more power and performance with the best battery life ever in an iPhone, upgraded stereo speakers, wide color system from camera to display, two new finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.
The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.
The dual 12-megapixel cameras on iPhone 7 Plus work together to offer 2x optical zoom and up to 10x digital zoom for photos.
Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while technology including Machine Learning separates the background from the foreground to achieve portraits once possible only with DSLR cameras.
Additional Camera features include:
- New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds;
- New 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization; and
- New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s including a sensor that detects the flickering in lights and compensates for it in videos and photos.
Apple says that the Apple A10 Fusion is the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life. The A10 Fusion’s CPU now has four cores, integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.
Both phones include support for up to 25 LTE bands and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.
New stereo speakers offer sound that is two times louder than iPhone 6s, offering increased dynamic range of sound.
The new iPhone comes with EarPods with Lightning connector to deliver great sound, as well as a 3.5 mm headphone jack adapter that allows users to use old headphones and accessories.
AirPods, Apple’s new wireless headphones, are featuring the new Apple W1 chip. They have efficient wireless communication for a better connection, improved sound and a battery life. Each pod lasts up to 5 hrs on a charge. A charging case boosts runtime to 24hrs. In addition, the wireless earbuds feature sensors that detect when a pod is in your ear to play music. Users can also access Siri with a double tap on the bud.
The iPhone 7 and iPhone 7 Plus come in silver, gold and rose gold finishes and introduce two all-new black finishes, a black finish that has an anodized matte appearance, and a jet black finish that has a deep, high-gloss look. An reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.
The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and great color management. An new, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback.
iPhone 7 and iPhone 7 Plus come with iOS 10 mobile operating system. iOS 10 introduces an update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch, redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple way to manage home automation products in one place.
iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com and Apple Stores in the US with monthly payments starting at $32.
Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16.
The Apple-designed wireless AirPods including charging case will be available for $159 (US) beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at apple.com and Apple Stores, for $29 (US) and $9 (US), respectively.
iPhone 7 Plus
|Finish||Rose Gold, Gold, Silver, Black, Jet Black|
32GB, 128GB, 256GB
Jet black is exclusively available in 128GB and 256GB models.
|Size and Weight||
5.44 inches (138.3 mm)
2.64 inches (67.1 mm)
0.28 inch (7.1 mm)
Weight: 4.87 ounces (138 grams)
6.23 inches (158.2 mm)
3.07 inches (77.9 mm)
0.29 inch (7.3 mm)
Weight: 6.63 ounces (188 grams)
|Splash, Water, and Dust Resistant||Rated IP67 under IEC standard 60529|
|FaceTime HD Camera||
|Touch ID||Fingerprint sensor built into the new Home button|
|Power and Battery||
Up to 2 hours longer battery life than iPhone 6s
Talk time (wireless): Up to 14 hours on 3G
Standby: Up to 10 days
Wireless video playback:Up to 13 hours
Wireless audio playback: Up to 40 hours
Up to 1 hour longer battery life than iPhone 6s Plus
Talk time (wireless): Up to 21 hours on 3G
Standby: Up to 16 days
Wireless video playback: Up to 14 hours
Wireless audio playback: Up to 60 hours
Apple Watch Series 2
Apple introduced Apple Watch Series 2, the next generation of its smartwatch featuring a water resistance 50 meter rating, GPS, a two-times-brighter display, a dual-core processor & watchOS 3.
Apple Watch Series 2 is rated water resistant 50 meters for swimming, surfing or just playing in the pool. For swimmers, Apple developed new algorithms for two new workout options, pool and open water. Apple Watch Series 2 can count laps, track average lap pace and auto-detect stroke type to measure active calorie burn.
With built-in GPS, Apple Watch Series 2 records precise distance, pace and speed for outdoor workouts such as walking, running or cycling, without needing to take an iPhone. Users can begin an outdoor workout immediately as Apple Watch Series 2 uses Wi-Fi, GPS and locally stored satellite data to quickly identify their location. On completion of an outdoor workout, view a route map that shows variations in speed in the Activity app on iPhone. Whether running, going for a swim or walking between meetings, the Activity app on Apple Watch Series 2 counts all daily activity towards the Stand, Move and Exercise rings.
The device is powered by a System in Package (SiP), second generation S2 chip. With a dual-core processor, the S2 chip makes Apple Watch up to 50 percent faster. In addition, a new GPU has been added, which delivers up to two times greater graphics performance. Apple Watch Series 2 also features a dramatically brighter display - at 1,000 nits.
watchOS 3 features improved performance that makes it even simpler to launch apps instantly, either from the watch face or with the new Dock, which displays the latest information already updated in the background. New fitness and health capabilities include the Breathe app, designed to encourage users to take a moment in their day to do deep breathing exercises for relaxation and stress reduction. The Activity app now includes the ability to share, compare and compete, keeping friends and family motivated.
Apple Watch is even more personal with new watch faces including Minnie Mouse, Activity and Numerals. Swipe edge-to-edge to swap out a new watch face and with the new Face Gallery in the Apple Watch app on iPhone, it’s easier to customize watch faces and discover third-party apps.
Apple Watch Series 2 is available with all the new fitness and health capabilities in aluminum or stainless steel cases, paired with a wide variety of new band colors.
In addition, the original Apple Watch is now called Apple Watch Series 1, and it is available in aluminum. It combines the new dual-core processor and GPU with all the features of the original Apple Watch, making it up to 50 percent faster, starting at just $269 (US).
Apple Watch Edition now comes in a beautiful ceramic. Ceramic is one of the hardest materials in the world - more than four times harder than stainless steel - with a white, pearl-like finish.
Apple Watch is available in two different case sizes, 38 mm and 42 mm. Apple Watch Series 1 will be available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 will be available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the new ceramic Apple Watch Edition starts at $1249 (US).
Customers will be able to order Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition beginning Friday, September 9, with availability beginning Friday, September 16.
Apple Watch Nike+
Apple and Nike also introduced Apple Watch Nike+. Apple Watch Nike+ is tool for anyone who runs, pairing Nike Sport Bands with Apple Watch Series 2. Apple Watch Nike+ also includes exclusive Siri commands and Nike watch faces along with deep integration with the new Nike+ Run Club app for motivation to go for a run, coaching plans that adapt to your schedule and progress, and guidance from the coaches and athletes.
The Nike Sport band is crafted from the same flexible fluoroelastomer as the original Apple Watch Sport Band, but now it’s perforated for even better ventilation and sweat management. The lightweight band is available in four, two-tone color combinations.
Apple Watch Nike+ will be available in two different aluminum case sizes, 38 mm and 42 mm and pairs with four exclusive Nike Sport Band color combinations including Black/Volt, Black/Cool Gray, Flat Silver/White and Flat Silver/Volt.
Apple Watch Nike+ will be available in 38 mm at $369 (US) and in 42mm at $399 (US). It will be available to order on apple.com beginning Friday, September 9, with availability in late October.
Apple Watch Hermès introduces new styles & colors
Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate Hermès' signature palette alongside a series of bold new colors. The collection pairs Apple Watch Series 2 with leather bands in distinctive styles from Hermès, and features exclusive watch face designs inspired by the Clipper, Cape Cod and Espace Hermès models.
Apple Watch Hermès is available in two different case sizes, 38 mm and 42 mm. The 38 mm Single Tour is $1149 (US); 42 mm Single Tour is $1199 (US); 38 mm Double Tour is $1299 (US); 42 mm Single Tour Deployment Buckle is $1399 (US); and 38 mm Double Buckle Cuff is $1499 (US).
They will be available beginning Friday, September 23.
Apple Watch Hermès Bands are sold separately and are available beginning Friday, September 16. The Single Tour Band is $339 (US), Double Tour is $489 (US) and Double Buckle Cuff is $689 (US).
More Apple goodies
Apple also announced that iPhone 7, iPhone 7 Plus and Apple Watch Series 2 will bring customers in Japan the ability to use Apple Pay beginning in October. Users can commute and pay for everyday items with Suica from JR East, and make private credit and prepaid card purchases in stores, apps and on the web with a single touch. Apple is also introducing support for transit in Japan with Maps in iOS 10, so commuters can easily find ride details, including fare breakdowns that automatically show Suica pricing right on their device.
Apple Pay is accepted anywhere Suica is available, so users can make quick everyday purchases and buy or reload a Suica card or commuter pass, all with their iPhone. Japan’s major financial brands will also support Apple Pay, so shoppers can make purchases in many of the country's largest stores, at neighborhood shops and restaurants, and from their favorite online merchants.
iPhone 7, iPhone 7 Plus and Apple Watch Series 2 sold in Japan will support FeliCa Type-F NFC contactless technology, which is used every day for more than 160 million transactions across Japan.
Apple Pay will support many of the most popular Japanese credit and prepaid cards issued by AEON, Credit Saison, JCB, Mitsubishi UFJ Nicos, Orient Corporation, Sumitomo Mitsui Card, Toyota Finance, UC Cards and View Card, and carriers KDDI, NTT Docomo and Softbank, representing more than three-quarters of all credit card spending in Japan, with major global and domestic networks like American Express, Mastercard, JCB, iD and QUICPay. Users will continue to receive all of the rewards and benets offered by their cards.
In addition, Apple announced today that a new Super Mario Bros game called Super Mario Run is coming on the iPhone and iPad.
Mario creator Shigeru Miyamoto took the stage at the event and put Mario through his paces in a multi-level demonstration instantly familiar to millions of fans worldwide. In the game, Mario runs forward on his own, but relies on the touch of a single finger to jump over obstacles, avoid pesky enemies and capture the flag pole to complete levels.
"We have created Super Mario Run to be perfect for playing on your iPhone," said Mr. Miyamoto, who first devised the Mario character more than 35 years ago. "Super Mario has evolved whenever he has encountered a new platform, and for the first time ever, players will be able to enjoy a full-fledged Super Mario game with just one hand, giving them the freedom to play while riding the subway or my favorite, eating a hamburger."
Super Mario Run has a mode in which the player collects coins and heads for the goal, and a mode in which the player competes against the acrobatic moves of other people who have completed the same course. In addition, there is a mode in which you create your own Mushroom Kingdom based upon these play results.
iOS users will be able to download and enjoy a portion of Super Mario Run for free and will be able to enjoy all of the game content available in this release after paying a set purchase price.Mushroom Kingdom flavor to their conversations.
Super Mario Run represents the next phase of Nintendo's expansion to mobile platforms, following the release of Miitomo earlier this year. After the launch of Super Mario Run in December, Nintendo plans to deliver its previously announced mobile device titles in the Animal Crossing and Fire Emblem series before the end of March, 2017.
Last but not least, the popular Pokemon Go will appear on the Apple Watch as you walk, so won't have to take your iPhone out to capture it. This is coming out later this year.