Apple will return to the Las Vegas CES technology conference for the first time in decades to discuss its stance on consumer privacy.
The company’s senior director of privacy Jane Horvath will be speaking on a “Chief Privacy Officer Roundtable” on Jan. 7, according to the CES agenda.
Horvath, along with executives from Facebook Inc., Procter & Gamble Co., and a commissioner from the Federal Trade Commission, will discuss how companies build privacy at scale, regulation and consumer demands.
Apple’s last major official appearance at CES was in 1992 when then Chief Executive Officer John Sculley gave a presentation at a Chicago version of the summit to introduce the failed Newton device.
While Apple has taken a backstage approach to the conference, rivals including Google, Microsoft Corp. and Amazon.com Inc. have used the event to promote their latest voice-based products.