Twitter is now allowing users to post videos with duration up to 140 seconds. The microblogging site also said that some publishers would also be able to create videos that were as long as 10 minutes.

Twitter also launched 'Twitter Engage', a new mobile app that allows publishers to analyze interactions with followers.

Twitter previously restricted videos to 30 seconds.

The new 140-second limit also applies to Vine, Twitter's video streaming service, which previously had a six-second limit.