At the 2009 JavaOne conference, Sun Microsystemsunveiled the first public demonstration of the Java Store, a distribution channel for developers to directly connect with the more than desktop Java technology users worldwide. Sun announced that a private beta program for the Java Store has already begun and is expected to open for all U.S.-based Java users later this year. Sun also announced that developers can begin submitting Java Platform Standard Edition (Java SE) and JavaFX-based applications to the Java Warehouse for distribution in the Java Store. Users can visit http://store.java.com to sign up for a chance to participate in the Java Store private beta program and developers can visit http://java.sun.com/warehouse to submit applications for the Java Warehouse.

The Java Store, created in JavaFX, will automatically be delivered to end users via the Java Runtime Environment (JRE). More than 800 million worldwide desktop Java users will soon be able to discover and purchase Java applications and content through the Java Store. The Java Store contains personal productivity, business, social graph and entertainment software organized in a simple user interface. The Java Store also allows users to safely install applications by dragging them from the Java Store directly onto their computer desktop.

The Java Warehouse is the repository for applications submitted by developers for distribution in the Java Store. The Java Warehouse is unique in that it will facilitate the aggregation, management and distribution of Java applications across all the screens of a customer's life - browser, desktop, mobile and TV. While Sun manages the desktop-focused Java Store, mobile and TV service providers can use the Java Warehouse to acquire applications for their existing, private branded storefronts.