Dell, HP, Intel, Lenovo and Microsoft Unite to Promote The PC
Dell, HP, Intel, Lenovo and Microsoft are collaborating on a joint advertising campaign for today's newest personal computers, amid a 3 1/2-year decline in sales.
The $70 million marketing push aims to highlight how much better PCs have gotten since smartphones and tablets came along.
The firms are trying to promote all these new capabilities of the modern personal computers shipped by Dell, HP and Lenovo, powered by Intel's 6th Generation Intel Core processors and Microsoft's Windows 10 operating system.
The six-week campaign, which begins Oct. 19 in the United States and China, highlights the changes in today's PCs, prompting consumers to ask "PC Does What?" and inspiring them to question whether their current PC can do the same. The integrated campaign will run across TV, digital and social elements, complemented by native advertising.
Today's PCs offer wireless flexibility, up to 30 times better graphics versus a 5-year-old system, facial recognition for log-in and a longer battery life.
In adition, they are available in new form factors such as the 2 in 1 PCs that power on instantly with the touch of a button.
Worldwide shipments of PCs fell by 8 percent from the previous year during the three-month period ending in September, according to the research group Gartner. Lenovo, HP and Dell were the top three PC makers in the quarter.
The firms are trying to promote all these new capabilities of the modern personal computers shipped by Dell, HP and Lenovo, powered by Intel's 6th Generation Intel Core processors and Microsoft's Windows 10 operating system.
The six-week campaign, which begins Oct. 19 in the United States and China, highlights the changes in today's PCs, prompting consumers to ask "PC Does What?" and inspiring them to question whether their current PC can do the same. The integrated campaign will run across TV, digital and social elements, complemented by native advertising.
Today's PCs offer wireless flexibility, up to 30 times better graphics versus a 5-year-old system, facial recognition for log-in and a longer battery life.
In adition, they are available in new form factors such as the 2 in 1 PCs that power on instantly with the touch of a button.
Worldwide shipments of PCs fell by 8 percent from the previous year during the three-month period ending in September, according to the research group Gartner. Lenovo, HP and Dell were the top three PC makers in the quarter.
