Adobe and ServiceNow announced the availability of its partnership integration, delivering a solution connecting data from Adobe Experience Platform and ServiceNow’s Customer Service Management workflow product.

Connecting Adobe Experience Platform, the purpose-built Customer Experience Management (CXM) platform, and ServiceNow’s Customer Service Management product empowers brands with a more complete view of the customer.

The integration leads to seamless workflows between Adobe Experience Platform and ServiceNow, enhancing Adobe’s Real-time Customer Profiles with customer data and improving personalization of customer experiences across all touchpoints.

Through this integration, Adobe and ServiceNow joint customers can:

• This integration creates seamless data workflows that removes barriers and connects marketing and customer service organizations. Now, when a customer reaches out with a concern or inquiry, the organization can see the full view of that customer’s engagement with the brand, from the products or services the customer has purchased to its most recent interaction with the company.
• Through Adobe Experience Platform and the ServiceNow Customer Service Management workflow product, users can streamline work between teams by aggregating data during the “evaluate” and “purchase” touchpoints, and capture service interactions to build real-time customer profiles in Adobe Experience Platform.
• With ServiceNow, organizations will understand which products or services the customer owns and uses, allowing organizations to drive towards greater personalization.