Adobe Brings Experience Manager to the Cloud
Adobe today unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud.
The cloud-native solution for digital experience management brings together out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes—and go live with dynamic and personalized content in just a few weeks.
“Adobe Experience Manager as a Cloud Service supercharges organizations’ abilities to create, manage and deliver more campaigns, digital assets and experiences faster than ever before,” said Loni Stark, senior director of strategy and product marketing at Adobe. “It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools but need more simplicity and flexibility to support their changing business models.”
Managing large volumes of content across disparate teams, tailoring it for multiple touchpoints and personalizing content based on real-time data and insights are challenges brands face every day. Adobe Experience Manager as a Cloud Service is a purpose-built application for experience management that integrates scalable, secure and agile content management (CMS), digital asset management (DAM), digital signage management and customer communication (CCM) applications. Adobe offers the only application with SaaS-like speed to value while being extensible and customizable to meet business needs.
Adobe is the largest vendor for enterprise customers in a $3.8 billion market for software that builds websites and manages digital assets, according to data from research firm IDC.
While Adobe is synonymous for its creative and design software, led by Photoshop, the company has continually invested in new products to maintain leading positions in areas such as marketing, advertising, and customer experience software.