Google has started testing a feature to let consumers purchase products by clicking through advertisements showed in mobile devices. The service, Purchases on Google, will let people using smartphones click on select search ads that take the users directly to a retailer-branded product page hosted by Google. The tools will work with some retailers in the beginning and will futher expand to more in the near future.

Google is trying to find new ways to attract shoppers and retailers to its mobile services as consumers increasingly use smartphones as they consider purchases.

The company also announced an effort to alert smartphone users to information such as sales and loyalty programs at nearby stores, through its Google Now program. Google is expanding information on product ratings in ads and giving users more data on local inventory, as well.