LG Electronics is officially launching a new 55-Inch curved OLED TV in the US., available for $3,500. The all-new 55-inch class (54.6 inches measured diagonally) LG Curved OLED TV (Model 55EC9300), will be available beginning this month at various retailers nationwide at a suggested price of $3,499. Best Buy will be the first dealer to sell the new LG model starting on Aug. 24 and is taking pre-orders now on BestBuy.com.

This marks the third OLED TV that LG has released in 13 months. The 55EC9300 priced more than 75 percent lower than LG’s first-generation 55-inch class model, which first sold for $14,999 a year ago.

The 55EC9300 is equipped with "WRGB" OLED technology and it is the first OLED TV to feature the new LG Smart TV+ webOS connected TV platform, which is an interface designed to offer consumers quick transitions between broadcast TV, streaming services and external devices, with speeds similar to regular channel switching. The webOS platform also includes recommendation capabilities for the TV's content options, which include streaming services like Netflix, YouTube, Amazon Instant Video, Hulu Plus and more. Consumers can control everything on their Smart TV with theLG Magic Remote, which works with gestures, point and click, scroll and voice commands.

The new 55-inch class LG OLED TV is also very thin – 4.5 millimeters at its thinnest point (11/64ths of an inch) or the depth of a few credit cards. Thanks to its frameless, bezel-less "Cinema Screen" design, the picture goes virtually from edge to edge. The 55EC9300’s updated design attributes include a streamlined new stand and, unlike previous curved OLED TVs, this newest model can be wall-mounted.