The current arrangement between Yandex and Google only relates to display advertising, and does not cover text-based contextual advertising.
The two companies have already signed the bilateral partnership agreement, and they are now at the technical stage of implementing this project.
The agreement is expected to increase advertising inventory available to the clients of both companies whose respective advertising pools in the CIS countries don't overlap much.
Yandex launched its own Real-Time Bidding system for auctioning ad impressions to advertising systems in March 2012. Yandex.Direct and myThings were participants in the auction, which were later joined by Tinkoff Digital, the developer of Russia?s first RTB platform, and LaModa, one of the most popular fashion e-retailers in Russia.