The reader is designed for Toshiba's own BookPlace store, which already sells books via both iOS and Android apps.
The reader will cost about 22,000 yen (around $284), though that includes 5,000 yen ($64) worth of credit for the BookPlace store.
Toshiba aims to have 1.5 million users for its online store in Japan by March 2016.
Toshiba hopes that its new device would stand out the compatition because of its quick response and ease-of-use features, which include physical navigation buttons.
- Dimensions: 7.48?4.72?0.43 inch
- Weight: 0.73 pound
- 7 inch touch LED Backlight LCD display, 1024x600 pixels resolution
- Multi-touch input method
- Accelerometer sensor
- Proximity sensor
- Vibration, Mp3
- 3.5 mm jack
- Internal memory: 8 GB
- Micro USB 2.0
- Android 2.3 operating system
- 1GHz Freescale i.MX535 CPU Processor
- Stereo FM Radio
- Battery Backup: 7 hours