Through discussions among its four members, this joint venture is intended to develop into an eBook distribution company that will build and manage a common distribution platform for books, comics, magazines and newspapers for the Japanese market. This company intends to start a content distribution service within this calendar year.
The four participating companies and the joint venture will be open to other companies joining them in their initiatives to establish a market for eBook content in Japan. The eBook distribution company plans to construct an open platform which can deliver content to consumers through a range of devices.
Following discussions among the joint venture and participating companies, the eBook distribution company plans to handle content aggregation from publishers and newspapers, digital content authoring, platform management, sales, distribution and promotions. It will also provide the system planning, development, and construction which is necessary to support these functions.
Sony is already selling its e-reader Reader in the United States to vie with Amazon.com's Kindle, Barnes & Noble's Nook, and Apple's iPad.