Responding to the report, LG said that information such as channel, TV platform, broadcast source, etc. that is collected by certain LG Smart TVs "is not personal but viewing information," and it is collected as part of the Smart TV platform to deliver more relevant advertisements and to offer recommendations to viewers based on what other LG Smart TV owners are watching.
LG admitted that that even when this function is turned off by the viewers, it continues to transmit viewing information. However, the company says the data is not retained by the server. In any case, a firmware update is being prepared for immediate rollout that will correct this problem on all affected LG Smart TVs so when this feature is disabled, no data will be transmitted.
It has also been reported that the names of media files stored on external drives such as USB flash devices are being collected by LG Smart TVs. LG says that while the file names are not stored, the transmission of such file names was part of a new feature being readied to search for data from the internet (metadata) related to the program being watched "in order to deliver a better viewing experience." LG says that this feature was never fully implemented and no personal data was ever collected or retained. This feature will also be removed from affected LG Smart TVs with the firmware update.