LG Electronics is reortedly talks with U.S. broadcaster Fox TV to bring content for its recently-released WebOS-based TV. "We are negotiating terms with Fox TV to put its content and other services on our WebOS TV," an LG official told the Korea Times.

LG is also said to be in talks with major sports channels such as ESPN.

The Korean company will launch a promotional campaigns for content providers, broadcasters as well as distribution channels in the latter half of this year. The partners will include BestBuy and large retailers in Europe and China.

LG unveiled 12 new UHDTV models running on WebOS at CES. The new sets will deliver programs from streaming service Netflix.

The rebuilt platform, which had been initially developed by Palm, expects to help expand the Korean firm?s presence in the global TV market.