A beta version of the Kaleidescape Store opened in December 2012 with content from Warner Bros. Home Entertainment, enabling the download of movies and TV shows in DVD quality. In addition to providing the latest new releases, the Kaleidescape Store provides a discovery platform. In addition to a "complete my collection" feature, the service also provides movie recommendations from noted film critic Leonard Maltin.
Movie lovers will now enjoy:
- Blu-ray quality content with video resolution up to 1080p/24 and Dolby TrueHD and DTS-HD Master Audio lossless soundtracks;
- Upgrade of DVD quality content to Blu-ray quality content for $6.99;
- Automatic UltraViolet rights for both new purchases and titles acquired during the beta period, with mobile playback from the Flixster app and website;
- Bonus features including director's commentary, alternate endings, deleted scenes and documentaries;
- Clear indication of titles the customer already owns on DVD or Blu-ray disc while shopping;
- A single manageable library for viewing their entire collection of existing Blu-ray discs, DVDs and newly downloaded titles; - Rotten Tomatoes movie ratings and reviews included for each title while shopping.
Downloads that equal DVD quality are also available, which are particularly important for titles that are not yet available on Blu-ray.