The HDTV markets growth potential is substantial, with strong interest in buying HDTV spanning all household incomes 85 percent making more than $35,000 are interested in HDTV and nearly 70 percent making below $35,000 are interested.
This interest for HDTV continues to rise despite ongoing consumer confusion. Nearly two-thirds of consumers said they would not be comfortable explaining the various HDTV options in the market (e.g., DLP, LCD and Plasma), revealing the need for continuing consumer education as they select the HDTV that best fits their viewing, design and lifestyle needs.
As expected, women are a driving force behind big consumer purchases, with nearly half of households (45 percent) reporting that women are either equally or more responsible for researching big electronics purchases. Interestingly, when discussing HDTV options such as DLP, LCD and Plasma, seven in ten (73%) women say they are confused by the options, compared to only about half (51%) of men.
Americans are also reporting, regardless of income, that larger TV screens are more important than ever, with more than one-third (37 percent) of respondents saying theyd prefer a screen that is 50 inches or larger. For households with children, that number jumps to nearly half (47 percent). In addition to size, consumers increasingly want flat-panel TVs that can hang on a wall. The survey found that 71 percent of people either own or want to own a flat panel 19 percent and 52 percent respectively.
Hitachi and KRC research conducted this nationwide telephone survey of 1,055 adults 18 and older between May 18 and 21, 2007. The margin of error is plus or minus three percent with a confidence level of 95 percent.