Google to Stop Offering Nexus One Through its Web Store
The weak online sales of Google's Nexus One smartphone has pushed the company to stop offering it online.
Google launched Nexus One in January. Since then, the adoption of the Android platform was strong and the technology behind Nexus One has found its way into numerous Android handsets, like the HTC Evo 4G from Sprint and the Verizon Droid Incredible by HTC.
However, while the global adoption of the Android platform has exceeded Google's expectations, the web store has not. Its remained a niche channel for early adopters.
As a result, google decided to make Nexus One globally available and follow the same model the company has adopted in Europe, where it is working with partners to offer Nexus One to consumers through existing retail channels.
Once the Nexus One devices will be available in stores, Google will stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.
However, while the global adoption of the Android platform has exceeded Google's expectations, the web store has not. Its remained a niche channel for early adopters.
As a result, google decided to make Nexus One globally available and follow the same model the company has adopted in Europe, where it is working with partners to offer Nexus One to consumers through existing retail channels.
Once the Nexus One devices will be available in stores, Google will stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.
