Facebook is also revamping its "Events" tab and standalone "Events" app to make it easier to find what’s popular among friends locally and events the user has engaged with in the past. The new features begin rolling out within the U.S. on iOS and Android on Wednesday.
The recommendation and event updates are one piece of what Facebook described as a larger plan to make it easier to get things done, choose services and engage with businesses on Facebook.
Users will also be able to get quotes from businesses, buy movie tickets and book appointments at spas and salons, Facebook said.
Facebook launched tools that allow users to order or reserve a range of servies through businesses’ Pages, such as order food from any restaurant that uses Delivery.com or Slice; request appointments from businesses that use HomeAdvsior, MyTime and some other services; order movie tickets through a Fandango integration; or buy tickets for events through a partnership with Ticketmaster and Eventbrite. Without any integrations, businesses can also add a "Get Quote" button or appointment booking button, which will automatically generate a Messenger thread between the business and user. The buttons are available to all businesses in the U.S., and more third-party services will be added in the coming months, Facebook said.
Earlier this month, Facebook launched "Marketplace", a platform that allows people to buy and sell items locally.