eBay is launching “Up & Running,” an accelerator program designed to help retailers without an e-commerce presence transition to selling online, pledging up to $100 million in support for small businesses across North America.

Through the program, eBay will give new businesses a free basic eBay store for three months - offering access to the marketplace’s 180+ million buyers around the world. With the new online storefront, eBay will waive selling fees for these new businesses, and allow them to sell up to 500 items for free. New eBay sellers will also receive the guidance and resources they need to run their business on eBay - including a suite of exclusive marketing and merchandising tools, customization features to build a brand, discounted shipping supplies and more.

For more information, visit ebay.com/upandrunning.