"Sound quality depends on both the audio source and listening device, and. manufacturers and retailers have the unique ability to educate consumers on what constitutes high-quality audio," said Ben Arnold, CEAs senior research analyst. "Similar to HD and 3D video technology, quality audio is experiential, so we encourage consumers to do in-the-field research. Hearing the difference among superior audio products can effectively sway consumers to consider and purchase high-quality audio technology."
CEA will reveal further results and insights of the study in a webinar on Wednesday, August 10th from 3:00 to 4:00 p.m. EST.
The webinar is specifically recommended for individuals in the business of selling or marketing audio electronics or content. Webinars are free for CEA members and available for a fee for nonmembers at the CEA Store.