Brazilian soccer star Ronaldo will be used as a testimonial for BenQ Mobile for the first time in spring of 2006 BenQ Mobile decided for this cooperation as Ronaldo embodies all attributes of the BenQ-Siemens brand: He's challenging, original, authentic, vibrant and joyful.

Ronaldo will promote the high-end 3G phone BenQ-Siemens EF81 in TV commercials and advertisements starting in March/April 2006. The BenQ-Siemens EF81 is the first mobile phone under the new BenQ-Siemens brand. Furthermore, a special Ronaldo mobile is also available (C75 Ronaldo Limited Edition) which contains exclusive picture material and shows an autograph of the star on the back side.