At 2020 Spring Product Launch, TCL Electronics unveiled 13 new TVs.

The new TVs are categorized in 3 series, including the "C8 Zhizhen QLED TV", "P9 Hollywood Theater TV" and the "V8 full scene AI TV" equipped with enhanced sound and picture technologies and new Artificial Intelligence (AI) functions.

At the event, the Chinese company announced its definition on "Smart technologies" by pursuing a two-pronged approach of "products + technologies" as well as the interconnection between smart products.

The "C8 Zhizhen QLED TV" is equipped with TCL's quantum dot Pro 2020 technology. Quantum dot nanoscale light-emitting materials can display pure colors and improve the color gamut for TVs. TCL said its self-developed Q image quality engine technology provides in-depth optimizations in terms of brightness, colors and sharpness.

The 65-inch C8 model costs CNY 9999 and the 75-inch C8 model is priced at CNY 12999.

The "P9 Hollywood Theater TV" is equipped with Onkyo Hi-Fi audio and has passed the examination from professional tuners of GoldenEar. The series includes a total of five models - a 50-, 55-, 65-, 75-, and 82-inch one. The biggest one costs CNY 17999, the 75-inch P9 model is priced at CNY 10999.

The "V8 full scene AI TV" series offer: (1) hands-free AI interaction; (2) face/voice recognition for identifying different users and making personalized recommendations; (3) the AIPQ Engine for better sound and picture effects, which can identify and optimize 8 different scenarios and 9 types of content; (4) the large screen can be used to control Smart appliances.

The V8 series is available from 43- to 75-inch size. The 65-inch V8 model costs CNY 3999 and the 55-inch V8 model is priced at CNY 2999.