Google announced a strategic partnership with Salesforce that spans Google Cloud and Google Analytics to enable turning of marketing, service and sales data into actionable insights and better business outcomes.

As part of the collaboration, Salesforce has named G Suite as its preferred email and productivity provider. In addition, Salesforce plans to use Google Cloud Platform (GCP) for its core services as part of the company's international infrastructure expansion.

The companies' teams are working to develop new integrations that will connect Salesforce CRM with G Suite. These integrations will enable companies to surface intelligence about their customers from Salesforce directly within Gmail, Sheets, Calendar, Drive, Docs and Hangouts Meet.

Several integrations between G Suite and Salesforce are already in market, including Lightning for Gmail and integrations with Calendar and Google Drive. The deeper integrations are expected to start rolling out in 2018.