Today, Nikon announced its entry into the action camera market with the development of a lineup of products that build on Nikon's optical technology. The first in the lineup will be the Nikon KeyMission 360 a rugged camera capable of recording true 360-degree video in 4K UHD allowing users to share new perspectives.

The Nikon KeyMission 360 features an image sensor and lens on opposite sides of the device, with images from each combining to create a single, ultra-high-definition 360-degree video and still image. The camera is designed to be easy to use and withstand the elements. Waterproof (approx. 100 ft./30m), and ready to stand up to dust, shock and low temperatures, the KeyMission 360 also features electronic Vibration Reduction (VR), enabled through applications during playback, that reduces the effects of camera shake to help produce sharp video quality.

The KeyMission 360, the first of Nikon's lineup of action cameras, along with a variety of dedicated accessories, will officially be released in Spring 2016.