Apple has overtaken Samsung Electronics in becoming the most powerful brand this year in the mobile market of China, a research report showed. According to the China Brand Power Index (C-BPI) for 2014, published by the China Brand Research Center (CHN-BRAND), Apple beat Samsung Electronics to take the foremost place in the mobile category. Samsung had ranked first on it in both 2012 and 2013.

The release of the latest iPhones have helped Apple gain popularity among Chinese, and Apple has sold more than 39 million handsets between July and September this year.

Samsung Electronics topped the list in the TV and monitor categories though. The company retained the top spot in the TV segment for four consecutive years, and that in the monitor category for three years in a row. The S. Korean company also ranked third in digital video cameras, digital cameras, and laptops.

The survey was conducted from August 2013 to January 2014. In total, 13,500 people from 15 to 60 years old participated in the interviews in 30 cities across China.