LG Electronics today announced the worldwide opening of 3D World, a content service that will be available to LG?s CINEMA 3D Smart TV users in nearly 70 countries. Based on the company's original 3D Zone Smart TV app launched last year, 3D World gives LG customers access to a selection of 3D content via a "card" on the Home Dashboard.

3D World allows customers the ability to search through 3D content across numerous content categories such as entertainment, sports, documentary, kids, and lifestyle. Once the content is selected, LG?s CINEMA 3D Smart TV brings it to life in 3D images.



In addition to the content, LG plans to pursue further collaborations with global 3D content providers in order to more 3D content to LG customers.

3D World will be offered in app-format for CINEMA 3D Smart TVs that were produced in 2011, while 2012 models will use the card system on the Home Dashboard.