The Consumer Electronics Association’s (CEA) Video Systems Committee today announced the launch of a new working group to ddress issues with 3-D technology including investigating and drafting standards for 3-D glasses. "As evidenced by the range of 3-D-enabled products at the 2009 International CES, the 3-D video market is growing quickly," said Brian Markwalter, vice president of Technology and Standards for CEA. "The creation of CEA's new 3-D Technology working group reflects industry enthusiasm for ensuring interoperability among 3-D displays, glasses and video sources."

A recent CEA study in conjunction with the Entertainment and Technology Center at the University of Southern California, 3-D TV: Where Are We Now and Where Are Consumers, showed that more than 26 million households are interested in having a 3-D content experience in their home signifying the importance of standardizing this growing technology.