Today, the Consumer Electronics Association (CEA) unveiled its new name – the Consumer Technology Association (CTA) – to be adopted immediately. CTA announced the name and introduced its new logo at CES Unveiled New York, a half-day event offering a sneak peek at the year’s most innovative products and technologies two months before CES 2016, produced by the Consumer Technology Association.

"Just as the tech sector itself has evolved and now crosses multiple industry sectors, we’ve broadened our membership to include new technologies and intersecting industries – software, app development, crowdsourcing technology, robotics, content creation, the personalized health care and services sectors, the sharing economy, music streaming services and more," said CTA President and CEO, Gary Shapiro.

The Consumer Technology Association represents more than 2,200 technology companies – 80 percent of whom are small businesses and startups, others are among the world’s largest companies. By replacing the term "Electronics," which no longer captures the full breadth of the consumer tech industry, with "Technology" the Consumer Technology Association more accurately represents its members, many of whom are non-hardware innovators including BMW, Expedia, Ford, Google, Lyft, Netflix, Pandora, Snapchat, Starz, Uber, WebMD, Yelp and Twentieth Century Fox.