Fujifilm will be displaying optical disc products as well as information on optical disc advances at the 2007 International Consumer Electronics Show. On display at CES will be Fujifilm's full line of DVD and CD products, as well as samples of Fujifilm's high capacity Blu-ray and HD DVD disc media. Fujifilm will also have on display its disc labeling system announced in Japan and Europe called "LabelFlash," which utilizes enhanced firmware and the existing DVD recording laser to "etch" an image into specially formulated Fujifilm dye on the "label side" of a standard blank disc. This process eliminates the need for special disc printers or sticky labels for archived DVD content.