According to Cnet, the movie industry has plans to relax controls over how films are copied to DVDs. Digital movies, which are offered by such companies as CinemaNow and Movielink, have so far failed to catch on with the public. One of the big complaints from consumers has been that downloaded movies are prevented from being copied to disc and, thus, watched on TV sets.

The reason for this is that Hollywood studios feared downloads would be easily pirated. Despite the precautions, unauthorized films continue to be distributed on the Web. The latest move by the association fits with Hollywood's overall strategy to combat piracy by offering consumers a legal, inexpensive and convenient way to obtain digital movies so they won't bother to steal them.

"We want to give people the entertainment they want and offer it to them in the ways they want to use it," said Greg Larson, the association's spokesman.

Retailers in the video-on-demand business say this is only the first of many upgrades to the video-on-demand business. Tom McInerney, founder and CEO of Guba, a video-sharing site that recently negotiated deals with Sony Pictures and Warner Bros. Entertainment to sell downloadable movies, implores critics of the video-on-demand market to be patient.

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