Xiaomi today announced Mi CC, its new smartphone series under its Mi brand.
Besides standing for camera+camera, a dual-camera setup on Mi CC, Xiaomi says that "CC" also refers to a variety of meanings including chic, cool, colorful and creative, aiming at the global young generation with its trendy design and camera features.
The Mi CC will further consolidate the product line that comes under Xiaomi’s Mi brand, which is dedicated to provide trendy smartphones, along with the existing Mi 9 and Mi MIX series. Meanwhile, Redmi, which became an independent brand in January, focuses on delivering more affordable products, including Redmi K20 and Redmi K20 Pro launched recently.
Mi CC is designed to be a flagship for photography and selfies with both front and back cameras, and algorithms empowered by the newly founded Xiaomi x Meitu AI Beauty Lab.
Xiaomi, the world’s No 4. smartphone vendor signed a strategic cooperation agreement in November with Meitu, a popular brand among female smartphone users. The product partnership, mainly in terms of technology, is expected to further expand and diversify the user base of Xiaomi, which is present in more than 80 markets and ranks top 5 in more than 40 markets.